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Only 6% of executives are satisfied with their innovation performance and 80% think their current business models are at risk in the near future. McKinsey
After working with 35 clients across 90 projects in the past 3 years, we have learned that the classic "idea to market" process is broken. And it is so for 99% of the companies.
The bigger the company, the longer the process. It normally takes 12 to 18 months to turn an idea into an MVP. This means waiting for 1.5 years to collect customer feedback and re-iterate the product.
In a 5 person team, we are talking about 4500 meetings, 20.000 emails, 12.000 working hours. Only to find out if there's any interest in the developed idea.
The number one cause of startup failure (42% of all cases): No market need. CB Insights
There is only one way to test that need. Put your product in front of real users as quickly as possible.
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We don't develop paper dummies but a tested, interactive prototype. You will receive all the prototype's source files and visual elements.
Clear and precise recommendations for the further development of your project and what you should focus on in the next iteration.
Facts and data instead of speculation
and personal preferences.
Detailed documentation and evaluation for successful budget negotiations.
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